Tolljar puts a meter on anything you publish. Humans pay a click. AI agents pay automatically. Unpaid AI visits get logged. You set the price — no crypto, no code, no monthly fee.
Free to install, forever. We only earn when you earn (5%).
✓ You're on the list — welcome to the toll road. 🫙
Payments: x402 · USDCRails: CoinbaseEdge: CloudflareStandard: Linux Foundation x402
The problem
The web's oldest deal is broken.
Search crawled your site and sent readers back. AI reads your work, answers with it — and sends nothing.
52%
of all web crawling is now AI — up from 22% a year earlier. Machines are the web's biggest readers.
93%
of AI search sessions end with zero clicks to the source. Your traffic isn't coming back.
$0
is what independent creators get paid — while Reddit alone collects $130M+/yr for its users' posts.
How it works
A meter, in three minutes.
1
Put up your toll
Paste a link, install our plugin, or drop one line: <script src="tolljar.js">. Set two prices — humans and AI.
2
AI knocks, AI pays
Wallet-equipped agents get HTTP 402 and pay in ~0.4s. Wallet-less crawlers pass through and get logged to your ledger.
3
Coins drop in your jar
Every payment lands with a 🪙 notification. Cash out to your bank anytime. You keep 95%.
The jar
The most satisfying notification on the internet.
🪙
Cling! — real-time toll alerts. Know the moment an AI reads you and pays. Like a like, but it's money.
📋
Unpaid ledger. Wallet-less AI (GPTBot & co.) gets logged — your collective-license leverage.
🏆
Crawl Chart. See where your work ranks among everything AI paid to read this week.
🪙
Cling! An OpenAI agent read "Grocery Price Tracker"
+$0.20
🏦
hedge-research-7 bought Used EV Auction Prices
+$0.50
💙
Human reader unlocked Insurance Rates by State
+$2.00
👻
GPTBot read you — no wallet, logged
owes $0.05
Three lanes, one meter
Everyone who reads you, handled.
Readers buy an experience. Agents buy data. And the AI that can't pay yet? It still gets counted.
👤 Human reader
$0.30
one-click unlock
🤖 Wallet agent
$0.05
auto-pays via 402
👻 Wallet-less AI
logged
owed, not lost
FAQ
Fair questions.
Is it really free?
Yes. Installing Tolljar costs nothing, forever. We take 5% of what you earn — earn nothing, pay nothing.
Do I need to understand crypto?
No. You'll never see a wallet, a seed phrase, or a coin ticker. Prices are in dollars, your balance is in dollars, you cash out to a bank. The rail underneath is our problem, not yours.
Will this hurt my SEO or AI visibility?
You control the trade. By default a preview of every piece stays open — search indexes it, AI can cite it — while the full content earns. Every switch is reversible.
What if AI just skips paid content?
Some will, for content with free substitutes. Tolljar shines for what's uniquely yours — your data, your archive, your niche. And the free buffet is closing: Cloudflare now blocks AI crawlers by default for new sites, and courts are pricing unpaid scraping.
Your work built the AI era. Get your cut.
Three minutes to set up. Nothing to lose. A jar that clinks while you sleep.
✓ You're on the list — welcome to the toll road. 🫙